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Certification: Sales Performance Assessment (SPA) | September 2022 (2-part series)

MRG’s Sales Performance Assessment™ (SPA) has proved dramatically effective in helping develop sales behaviors — and boost sales results — for organizations around the world.

Sales is a highly visible function with no room for mediocrity, yet most companies know surprisingly little about the unique blend of behavior and motivation that creates success. Our research on sales performance indicates there is no single pathway to success as a sales person; rather, top sales performers differ depending on their industry, company, geography, and role. MRG’s model of 18 sales practices and 6 sales drivers provides insight into individual sales performers and collective sales forces.