MRG | Research-Backed Leadership Assessments for Practitioners Who Want to Go Deeper

What assessments does MRG offer?

MRG offers four research-backed assessment tools:

Leadership Effectiveness Analysis™ & LEA 360™ - Clarify how a leader approaches the work of leadership—and, with LEA 360, reveal how others experience those behaviors and where perception gaps may be limiting effectiveness.

Individual Directions Inventory™ - Uncover the motivations that shape how a person works, relates, makes decisions, and experiences satisfaction—even when those drivers are not visible on the surface.

Personal Directions® - Bring together what motivates a person, where they invest their energy, and what they want from life—revealing where greater alignment can lead to more satisfaction at work and beyond.

Sales Performance Assessment™ - Connect a salesperson’s behaviors and motivation with the demands of the role, revealing where greater alignment and focused development can strengthen performance.

What makes MRG assessments unique from other assessments?

A few things set MRG apart from other assessment tools on the market.
First, MRG uses a semi-ipsative questionnaire design. This methodology combines the best of traditional rating formats to produce results that are more accurate and significantly harder to manipulate than standard surveys. In our fast-paced, over committed world, where everyone is looking for the quickest, most immediate answer, MRG’s questionnaire design gives the person the opportunity to actually pause and reflect and consider and to provide a thoughtful response about themselves or about another or about expectations that are more considered than most assessments encourage you to be. And because there is equal value across the item options, respondents are not tempted by options that are clearly better or worse than others.

Second, MRG results use neutral, descriptive language by design. There are no personality labels, no jarring evaluative terms, and no scores that put people on the defensive before the feedback conversation even starts. MRG's approach is descriptive, which makes people more open to the feedback and more ready to explore it and ultimately act on it.

Third, MRG assessments don't reflect good scores or bad scores. The assessments reflect individuals. The goal is to give practitioners and their clients the specific, actionable picture they need to dive deep and move forward.

Who are MRG assessments for?

MRG assessments are designed for two primary audiences.
Coaches and consultants who want to add research-backed, highly accurate assessment tools to their practice. MRG certifications qualify you to administer, interpret, and debrief each tool and give you the resources, community, and ongoing support to grow your practice alongside them.

Organizations and HR leaders who want to develop their people with tools that produce real behavior change. MRG assessments give leaders a clear, actionable picture of where to focus their development and give organizations a consistent, evidence-based framework for leadership growth.

How accurate are MRG assessments compared to other leadership tools?

MRG uses a semi-ipsative questionnaire design. This methodology combines the best of traditional rating formats to produce results that are more accurate and significantly harder to manipulate than standard surveys. In our fast-paced, over committed world, where everyone is looking for the quickest, most immediate answer, MRG’s questionnaire design gives the person the opportunity to actually pause and reflect and consider and to provide a thoughtful response about themselves or about another or about expectations that are more considered than most assessments encourage you to be.

MRG's format requires participants to rank and rate items against each other and because there is equal value across the item options, respondents are not tempted by options that are clearly better or worse than others.

Every dimension is measured more than ten times throughout the questionnaire, in different contexts, against different dimensions. It produces a depth of data that's genuinely unmatched in the assessment industry.

What does an MRG assessment measure?

Depending on the tool, MRG assessments measure leadership behavior, personal motivation, or both. The LEA 360 captures how a leader behaves and how that behavior is perceived by the people around them, often revealing a gap between how leaders see themselves and how others experience them. The IDI uncovers the motivational drivers that shape how someone approaches their work and relationships. Together, these tools give coaches and their clients a complete, nuanced picture of who they are as a leader and a clear direction for what to work on next.

Do MRG assessments use labels or personality types?

No. MRG assessments don't assign personality types, categories, or labels of any kind. Results are descriptive, not evaluative. The results show you how someone actually behaves and what drives them, without ranking those behaviors as good or bad. This is a deliberate design choice. Labels can put people on the defensive and close down conversations before they start. MRG's descriptive approach keeps people open, engaged, and ready to explore what the assessment reveals.

How do MRG assessments help coaches in their practice?

Good assessments bring information into the coaching conversation that may be difficult to uncover through conversation alone.

Clients naturally begin with what they already know: the challenges they are facing, their interpretation of events, their goals, and the behaviors they recognize in themselves. An assessment can widen that field of view by revealing patterns, motivations, perception gaps, or relationships the client has not yet considered. That can accelerate self-awareness and help coach and client spend less time trying to determine what is happening and more time exploring what it means and what to do with it.

An assessment should never replace skilled coaching. In the hands of a skilled practitioner, it can make the coaching conversation substantially richer.
Beyond the assessments themselves, MRG certification comes with a community of 1,900+ practitioners worldwide, co-brandable marketing materials coaches can use to introduce the assessments to their own clients, ongoing support from MRG's expert team, and access to a full library of research, resources, and continuing education.

Are MRG assessments available in multiple languages?

Arabic, Chinese (simplified + traditional), Czech, Danish,Dutch,English, Finnish, French, German, Italian, Japanese, Norwegian, Polish, (Brazilian) Portuguese, Russian, Spanish, Swedish

How do I get started with MRG?

There are two ways in, depending on what you're looking for.

If you're a coach or consultant looking to add MRG assessments to your practice, the first step is certification. Certification programs are available for each of MRG's four assessment tools, delivered fully online in small, interactive groups.

If you're an organization or HR leader interested in using MRG assessments with your team, we'd love to talk through what would work best for your situation.

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Upcoming Events

Certification: Full LEA360 Suite | December 2026

Certification: Individual Directions Inventory (IDI)