What is a semi-ipsative assessment?

MRG uses a semi-ipsative questionnaire design that combines the strengths of traditional assessment formats while addressing some of their limitations. The result is data that is more nuanced, more difficult to manipulate, and grounded in a more thoughtful response process. In a world that increasingly rewards speed and immediate answers, MRG’s questionnaires ask people to do something different: pause, reflect, compare, and consider. Rather than simply rating one statement at a time, participants rank and rate items in relation to one another. Because the response options are designed to be equally valid — there are no obviously “better” or “worse” choices — respondents are less likely to choose the answer they think they should give. And no conclusion rests on a single response. Every dimension is measured more than ten times throughout the questionnaire, in different contexts and alongside different dimensions. That combination of reflection, comparison, and repeated measurement produces an unusually rich picture of the individual — and a depth of data that few assessment methodologies can offer.

How is MRG different from DiSC, Myers-Briggs, or Hogan?

The differences come down to three things: methodology, language, and what you do with the results. On methodology, most assessments use simple rating scales that are easy to answer without thoughtful consideration and prone to bias. MRG's semi-ipsative design requires real choices at every step, which means the results more accurate and complete. On language, MRG results are descriptive rather than evaluative. There are no personality types, no labels, and no jarring terms that put people on the defensive before the feedback conversation even starts. Some assessments use evaluative language that can feel judgmental. MRG's approach keeps people open and ready to work with what they're hearing. On outcomes, MRG assessments are built to enable practitioners and their clients to have deeper, more meaningful conversations that lead to actions that are both sustainable and will yield results.

Do MRG assessments use personality types or labels?

No. MRG assessments don't assign personality types, categories, or labels of any kind. There's no box to put someone in and no score that defines who they are as a person or a leader. Results are comprehensive and descriptive. They show how someone behaves, what motivates them, and how others experience them. The goal is to give practitioners and their clients a specific, accurate picture that reveals more.

Can you add customized questions to all MRG assessments?

Yes, you can add open-ended questions and you can add anchored rating questions to all of our existing assessments.

How long does an MRG assessment take to complete?

MRG assessments vary in length but you should plan for 20-30 minutes to complete any of them thoughtfully.

Are MRG assessments available in multiple languages?

Language availability varies by assessment but the following languages are represented: Chinese (Simplified) Czech, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Norwegian, Polish, Brazilian Portuguese, Spanish, Swedish

Assessments

MRG Assessments

People are too complex for simple answers. MRG's assessments go beyond labels and surface-level insights to reveal the patterns that shape how people work and grow, creating a foundation for deeper conversations, smarter decisions, and meaningful development.

The Power of Semi-Ipsative Design: Revealing Accurate, Deeply Personal Results

Accurate

& Authentic Results

How It Works

Each question asks participants to rank which option is most like them and how strongly they agree. They then repeat the process for their second choice. Every dimension gets measured more than ten times throughout the questionnaire, giving you a level of detail no standard survey can match.

Reduced Bias

Because questionnaire options are equally socially desirable, there are no “good” or “bad” responses, leading respondents to more carefully consider each question before choosing their answers.

Descriptive Results

MRG results describe patterns, unlike others that judge them. There are no labels, no jarring evaluative language, no scores that put someone on the defensive before the coaching conversation even starts. They will hear the feedback because it is compelling and respectful.

Compares Results

Results with Context

The results from MRG assessments are compared against data from thousands of professionals in similar roles and regions. This shows where an individual stands relative to the comparison group, helping to place the assessment insights in a meaningful context.

How It Works

Reduced Bias

Descriptive Results

Compares Results

Results with Context

MRG Assessments

Accelerate coaching relationships with assessments that reveal more

Used & Trusted by

Powerful Insights from a 
Distinctive
Design

Traditional Questionnaire Formats Have Limitations

Accurate

& Authentic Results

What is a semi-ipsative assessment?

How is MRG different from DiSC, Myers-Briggs, or Hogan?

Do MRG assessments use personality types or labels?

Can you add customized questions to all MRG assessments?

How long does an MRG assessment take to complete?

Are MRG assessments available in multiple languages?

MRG Assessments

Accelerate coaching relationships with assessments that reveal more

Used & Trusted by

Powerful Insights from a Distinctive Design

Traditional Questionnaire Formats Have Limitations

Accurate & Authentic Results

Powerful Insights from a 
Distinctive
Design

Accurate

& Authentic Results