SPA Strategic Directions™
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SPA Strategic Directions Sample
(PDF 141K)Because every company is different, each one requires a unique set of sales practices to ensure success.
Through the completion of a questionnaire and a facilitated discussion session, a team of senior managers of your organization uses SPA Strategic Directions™ to identify the most important sales behaviors for your organization’s future success, creating a strategic context for sales assessment to help drive results through enhanced sales performance. SPA Strategic Directions can be used to:
- Identify the critical sales practices needed
- Tie the sales behaviors to business objectives
- Clarify developmental priorities for the organization's sales professionals
- Identify action steps that the senior team can complete in order to develop an organizational culture and reward system that will foster the desired sales behaviors












